Albion St, Brunswick.
I pass this one on my way to work every day. I love that it’s so bold, (in a faded kind of way,) just on the plain brickwork. Tasty.
According to legend, (read: the internet,) Swallow’s Biscuits was founded by Thomas Swallow in 1854 after his failed attempt at selling Colt pistols up in the Ballarat goldfields. Upon returning to Melbourne, he set up his biscuit making factory down at Liardets Beach, later known as Sandridge and now know as Port Melbourne.
FUN FACT: Apparently their meat biscuits were taken by Bourke & Wills on their ill-fated mission up north. (Mmmm … meat biscuits …)
Check out this clip from 1932 (there’s three clips total), filmed in the Swallow & Ariell factory. View for the the quality and service; Stay for super-smooth narration.
Here’s an ad I found from The Argus, 1943. Swallow’s was well know for it’s patriotic fund-raising campaigns.
Now, there’s a couple of kids who look like they’ve had their meat biscuits!
During the years 1949-1963, many of Australia’s major biscuit companies came together. Swallow and Ariell was the last to join in 1965 when the Australian Biscuit Company bought out 95% of its capital. This group has operated under the name Arnott’s Limited ever since. SO THERE YOU GO!