Melville Rd, Brunswick West.
Some pre-Rupert signage for Melbourne’s most maligned newspaper.
I love the lettering here. It’s not “machine” perfect, but has a definite style to it. A strong Grotesk, without the Helvetica vibe.
This place is right on the corner of Melville and Victoria St, where there are a string of grand old shop-fronts and the imposing Estonian House, a massive community hall. It’s a great little strip and would be worth looking a little more into.
I love that the current owners of this newsagency saw fit to keep this sign visible, even though they have obviously gone to town on the new, throw-up metal signs. Bless ’em.
I could only find the one little classified for Mr. & Mrs. McInnes, from 1954. Just to wish everyone a Merry Christmas … Awwww.
And a Merry Christmas to you too, sir.